Local Search Market in India

Local search is searching information on geographic search engine on the internet. Typically local search queries will include "what" the the site visitor is searching along with the "where" for e.g. Taj Hotel in Mumbai. About 30% of all global searches are local in nature. All of us use Google to search India specific information. It seems very logical to have India specific search engine.

Indians conducts about one billion searches every month and it seems very logical to have India specific search engine. As a result, as many as 24 search engines have been launched in India in past couple of years. Justdial.com, Guruji.com, TolMolBol.com, AskLaila.com, and Zatka.com are some of the most popular local search engines present in India. About $32 million of venture capital investment have happened in India in the search engine segment

Guruji.com has developed search engines in seven Indian vernacular languages (Hindi, Tamil, Telugu, Malayalam, Marathi, Gujrathi, and Kannada). It covers more than 40 cities providing information on private and government entities including telephone numbers, URL or any other content provided by the owner. Guruji.com also plans to host online ads in future. "Search engine based marketing in India is doubling each year, though it still constitutes only 1 per cent of the total ad spend in the country. For more on Indian Online Search market Click Here

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