VYESJI: 2008

Pay Per Click (PPC) Keyword Pricing in India

Posted by VYESJI Labels: Emerging Sectors, India, Online Search

Pay Per click (PPC) is a type of internet advertising where advertiser pays when a user clicks on an advertisement to redirect to the advertiser website. PPC is used in search engines like Google, Yahoo search, Live search, etc., and various content websites

Advertisers typically bid on keyword phrases to target their relevant market through PPC. When a user types particular search query matching advertisers keyword list or views a website/webpage with relevant content, the advertisement is displayed. These ads normally appears as sponsored links, or Ads by Google or Sponsored Ads adjacent to or above search results

In India, keywords are priced anywhere between INR 2.5 and INR 2,500 (Approx. $ 50). Some of the highly bid keywords in India are

Discount hotels (INR 95.50 cost per click)
Stock Broker (INR 81.90 cost per click)
Cheap Hotels (INR 78.75 cost per click)
Flights to Mumbai (INR 72 cost per click)
MBA (INR 58.95 cost per click)
Laptop (INR 53.10 cost per click)
Cheap Flight (INR 52.65 cost per click)

Largest advertisers in India are travel sites routinely buying and deploying over three million keywords. Many individual advertisers bid on up to five keywords to ensure traffic to their sites. Currently, Naukri (along with its partner sites) is the largest advertiser online. Naukri spends about INR 9.7 Cr. per annum on online advertising

Recently Yahoo launched search engine marketing platform, the keyword 'travel' had a highest bid of INR 55. Surprisingly, 'hote' (typo of keyword 'Hotel') also had been bid, for INR 5.5!

Bottom line is "More number of bidders (or takers), higher the price"

Source: Various News Articles.

Google recently published Google Zeitgeist listing top and fastest searches in Indian and across the world for the year 2008. These searches offers whats hot amongst Indian online users and major trends based on searches conducted by users in India. Google has also come up with the top categories searches like Bollywood Celebrities, Holiday destinations, etc.

Most popular searches (in India) for year 2008

Orkut
Gmail
Yahoo
Google
You Tube
Yahoo Mail
Indian Railways
Rediff
Cricket
Katrina Kaif

Indian Online Search Market

Posted by VYESJI Labels: Emerging Sectors, India, Online Search

Indian online search market is estimated at $54 million (INR 230 cr) in 2006. Out of this, approximately $16 million (INR 70 cr.) is spend by Indian advertisers targeting Indian users.There are now 70,000 advertisers targeting Indian users

Current base of web users in India is estimated to be 94 million which has grown at 44% in last two years. Indians conduct about one billion searches every month. Out of this, 308 million searches resulted in sponsored links shown and there are over 4.8 million clicks on sponsored links by Indian users every month

indian Online Search Market
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Impact of Global Economic Meltdown on Microfinance

Posted by VYESJI Labels: Emerging Sectors, India, Microfinance

Impact of global economic meltdown on microfinance[1]:

+ Impacts:

Influx of talent to the MFI space
MFI concepts being validated:

Groups vs. individual lending
Small loans, frequent repayment
High touch lending
strong credit checks vs. blind reliance on collateral

Possible establishment of credit bureaus
Opportunity to attract funds looking for uncorrelated returns to other assets

- Impacts:

Higher operating expenses due to inflation
Increase in cost of borrowing and delay disbursements
Banks demanding personal guaranties of CEOS and MFIs
Poor borrowers are also hurt by inflation

Sources:
[1] Global Meltdown and Microfinance, Unitus Capital.

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Microfinance: Emerging Growth Sector in India

Posted by VYESJI Labels: Emerging Sectors, India, Microfinance

Definition of Microfinance

Microfinance is provision of finance for the poor and low income group people. It is a type of banking service to unemployed/low-income peoples who have no access to financial services. As per world bank, there are more than 500 million people who have directly or indirectly benefited from microfinance related operations

Microfinance in India[1]

In India, Microfinance began with pilot initiative in 1992. It has expanded its reach to client base of more than 50 Million in 2008. Between 2007-2008 it has witnessed growth rate of 23%. As per world bank report potential market for microfinance in India is INR 2,40,000 Cr. ($ 55 B). Currently only INR 20,000 Cr. is under microfinance and hence there is huge opportunity for future growth in India. In 2008, India has seen impressive growth in microfinance lending, SHG (Self Help Groups) have seen steady growth of 18% over 2007, while MFIs (Microfinance Institutions) have seen vigorous growth of 40%. More and more players are entering MFI segment leading to increased competition in the sector.

Sources:
[1] State Of Microfinance, Publications, Microfinance India.

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Posted by VYESJI Labels: Other

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